Syed Ali Akbar became a part of Pakistan Tobacco Company Ltd. in May 2019 as the Marketing Director, holding a strong legacy with over two decades of multi-faceted experience. He holds extensive experience of working with various multinational corporations and Fortune 500 companies not just in Pakistan but also the Middle East, North Africa and North America. During his professional journey, Ali has held various senior leadership roles in General Management, Sales, Marketing, New Business Development, Supply Chain and Mergers & Acquisitions and has served as a Director in different organizations both in public and commercial sectors. Ali embarked on his outstanding career journey as a Management Trainee at Unilever Bestfoods and very quickly grew taking up senior leadership roles in Engro Corporation, British American Tobacco and Coca-Cola. He has led large, diversified teams in multiple markets with complex business challenges. During his career, Ali has received various local & global honors for his contributions towards strategic marketing & innovation in notable positions. One of the most coveted accolades he received was in recognition of his ground-breaking strategy of driving innovation at Coca-Cola whereby he was presented the Global Award – the Zenith of recognition, by the Chairman & the Board of Directors in 2018. He joined the PTC Board in November, 2019.